BY Guest

7 Sep

Official Rugby World Cup Website Hosts Global Venue Finder Powered By FANZO

What’s The Headline?

Official Rugby World Cup Website Hosts Global Venue Finder Powered By FANZO

What Are We Doing?

  • FANZO have partnered with Asahi Super Dry to power a venue finder for rugby fans on the official Rugby World Cup 2023 website.
  • Rugby fans unable to make it to the stadium can now find great local venues in which to watch the action whether they’re in Belfast, Brisbane, Bristol or Bordeaux.
  • From France vs New Zealand to Uruguay vs Namibia, fans choose which game they want to watch and find a selection of venues nearby televising the games and serving Asahi Super Dry.

How Are We Doing It?

  • We’ve developed a white label version of FANZO’s venue finder which World Rugby have integrated into their digital platforms.
  • FANZO’s data on thousands of venues ensures that the correct fixtures are listed for each venue, as well as contact numbers for fans wishing to book a table.
  • Asahi choose which venues to feature on the platform and in which territories around the world.
  • In France, where laws prevent alcohol brands from being associated with sports events, the Asahi branding is removed, but the venues featured remain limited to those that stock Asahi Super Dry.
  • The platform has been promoted on social media platforms, via email databases, and via QR codes in printed media and OOH.

Why Is This Exciting?

  • A first-of-its-kind activation, by opening up our technology for the first time and integrating with World Rugby we’ll be bringing more fans together than ever before to enjoy Asahi Super Dry and live rugby at its very best.
  • For Asahi Super Dry, it extends the shoulders of their official sponsorship of the 2023 Rugby World Cup well beyond the confines of the stadium or even the host nation. It’s like having your pouring rights extended to a stadium that’s ten times the size.
  • It took World Rugby less than an hour to implement. Everything else has been handled by FANZO.
  • It's compliant in all markets (i.e. no Asahi Super Dry branding appears if you view the product in France), so Asahi still benefits from incremental footfall to venues with their product in this dark market.
  • Asahi Super Dry have used this tool as a key sales benefit to drive additional distribution of their product in pubs and bars: "If you show rugby and want to feature on the RWC platform, you have to stock Asahi".